Why Do It

Why Are Leading C-Stores adding E15?

So what are the real numbers on the market for E15 and flex fuels. Watch and learn. You might be surprised.

How To Do It

USDA, STATES ANNOUNCE GRANTS FOR FLEX FUEL INFRASTRUCTURE

The USDA has $100 million in new grants to match state funding and help you set up for E15, E85 and other mid-level ethanol blends. If you're in one of 21 states working with the government, step up to get your shot at the action. But hurry — first come, first served.

Why Do It

FLEX FORWARD: A FUEL MARKETER STORY

Three very different men. Each with unique life experiences, hopes and dreams. Each with one thing in common.

Why Do It
Why Do It
How To Do It

THE COST TO IMPLEMENT FLEX FUELS MIGHT SURPRISE YOU

The Petroleum Equipment Institute has spelled out the cost to upgrade your facility for flex fuels. Starting for as little as $1K.

Read the Letter
Why Do It
Who's Made The Move
How To Do It
Who's Made The Move
Who's Made The Move
Why Do It

The retail fuel business is no cake walk

And the only thing tougher than squeezing a few pennies’ profit at the pump are the flaming hoops the majors force you to jump through. Maybe it’s time to take a look at taking back control of the fuel slate.

Flex fuel blends could be the shot in the arm that adds new life to your bottom line by offering choices at the pump. Think about it. Instead of being chiseled, what if you had a variety of clean-fuel blends that out-compete the standard fare of premium, diesel and straight gas you’ve felt obligated to sell? Get answers here, get started today.

Why Do It

Flex fuel is about more than clean fuel. It's about choices for customers — and control for you. Here you have all the reasons to do it and proof that it works for others just like you — sole proprietors, major chains, small markets and larger markets.

Who's Made The Move
Who's Made The Move

Kent Satrang

23 stores / 70 blender pumps / One of the largest retailers of E15 in the country

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Who's Made The Move

Kent Satrang

CEO, Petro-Serve USA
North Dakota, Minnesota

Kent Satrang is a second-generation fuel marketer, having grown up in the fuel oil delivery business, and boasts more than 40 years managing convenience stores and retail fuel operations. "There's a whole market out there of flex fuel vehicles and E15 compatible cars, 2001 and newer, that can only buy at my station."

Read Kent's Story
Who's Made The Move

Scott Zaremba

4 stores / 24 blender pumps / The first retailer in the US to sell E15

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Who's Made The Move

Scott Zaremba

CEO Zarco USA
Kansas

Scott Zaremba has been in the fuel business since long before he could even drive a car. A second-generation marketer, Scott has been in the lead when it comes to executing a flex fuel strategy.

"We’ve spent the last seven years going through what is the difficult part — bringing those products to the retail consumer and location. We know everything that needs to be done today in order to bring in those products. For a station owner to bring it in today is a slam-dunk."

Read Scott's Story
Who's Made The Move

Charlie Good

1 store / 1 blender pump / 36 year veteran manager of hundreds of retail fuel stations / ASE Certified Mechanic

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Who's Made The Move

Charlie Good

Owner, Good and Quick Companies
Iowa

Charlie Good owns and operates a single store in a small town near Iowa State University. The depth and breadth of his experience in the business may be unparalleled.

From running his first store during his senior year in high school to training hundreds of retailers how to improve their business, Charlie speaks with a unique passion and authority on the power flex fuels represent to small businesses like his.

"I use the George Constanza School of Business — anything the major companies do, I do the exact opposite. It works for me.

"The dumb thing about what I did is, instead of putting in one blender pump, I should have put in three. Trust me, that is the biggest mistake I made. And I will tell anybody that any time."

Read Charlie's Story
How To Do It

State By State Help

The US DOE has a database of all state ethanol laws, incentives and programs.

SEARCH INCENTIVES
Why Do It

DOUBLE-DIGIT SALES INCREASES

With one blender pump, one small retailer made a huge impact on his revenues.

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Who's Made The Move

Q: How many problems have you had with flex fuels?

A: Three years. Tens of millions of gallons. Tens of thousands of customers. And not one substantiated claim.

Scott Zaremba, Zarco USA

Why Do It
Why Do It
Why Do It
Why Do It

If you could offer a fuel that's compatible with 80% of the cars on the market, costs drivers less, and delivers a competitive leg up vs. a fuel used by only 2.9% of the market and costs more, which would you choose?

Who's Made The Move
Who's Made The Move

20 MILLION MEMBERS. ONE STRONG ENDORSEMENT.

The AMCM, a motor club with more than 20 million members in all 50 states, strongly endorses higher blends of ethanol with more than 40 years in the business.

"We're in the business of helping motorists who get stranded and need fuel, a tire repair or a quick tow," writes owner Gene Hammond. "As stations began to offer E15, we closely monitored our road service calls for any indication of problems from the new fuel.

"The results? We’ve never had an E15 related service call or complaint of any kind."

Read the Letter
Why Do It
Who's Made The Move
How To Do It

USDA'S NEW PROGRAM

The USDA plans to double the number of blender pumps with a $100 million investment

READ THE ANNOUNCEMENT
Who's Made The Move

Major Markets Where You'll Find E15

In 2015, drivers in several major US markets are joining the movement toward fuel choice and renewable, domestic energy. Retailers in cities like Atlanta, Chicago, Houston and Minneapolis have embraced what their colleagues in smaller, rural towns have already learned about flex fuels. Is this a sign your community is ready for E15 and mid-level blends, too?

How To Do It

FEDERAL INCENTIVES AND LAWS

The US DOE spells out all federal requirements and assistance with flex fuel.

Learn More
How To Do It

A life-long retailer explains Flex Fuels to the EPA

"There is no such thing as a ‘blend wall.’ In my station over the past year, my monthly sales have been at least 18 percent ethanol overall, with a maximum of 28 percent – and we hit those percentages month after month, even with my station offering ethanol-free gas, and even with E15 sales restricted to flex-fuel vehicles in the summer low-RVP season. When we began selling E15 'legally,' it immediately became our second bestselling fuel.”

—Bruce Vollan, Owner, Midway Service, Baltic, South Dakota

How To Do It

How We Added Blender Pumps

The infrastructure challenges for blender pumps, explained. And the real surprise is how they implemented E15.

How To Do It

Percentage of Fuels We Blend

The snapshot of the kind of volumes and kinds of fuels one of the leaders in the business is blending today.

Why Do It

The movement is on

“I don’t know how they can stop it, It’s going to happen. It’s going to come.”

Read the Article
How To Do It

NREL DISCUSSES E15 COMPATIBILITY REPORT

Good news from the Nat'l Renewable Energy Laboratory. Listen in.

LISTEN TO THE WEBINAR
How To Do It

How Many Complaints Should I Expect?

What can the first guy to sell E15 in the US tell you about problems his customers have had with E15?

Who's Made The Move
Who's Made The Move
Why Do It

They Have to Catch Me

A note on leadership and turning the tables on the competitive landscape.

Why Do It