Three very different men. Each with unique life experiences, hopes and dreams. Each with one thing in common.
The AMCM, a motor club with more than 20 million members in all 50 states, strongly endorses higher blends of ethanol with more than 40 years in the business.
"We're in the business of helping motorists who get stranded and need fuel, a tire repair or a quick tow," writes owner Gene Hammond. "As stations began to offer E15, we closely monitored our road service calls for any indication of problems from the new fuel.
"The results? We’ve never had an E15 related service call or complaint of any kind."Read the Letter
The Petroleum Equipment Institute has spelled out the cost to upgrade your facility for flex fuels. Starting for as little as $1K.Read the Letter
So what are the real numbers on the market for E15 and flex fuels. Watch and learn. You might be surprised.
And the only thing tougher than squeezing a few pennies’ profit at the pump are the flaming hoops the majors force you to jump through. Maybe it’s time to take a look at taking back control of the fuel slate.
Flex fuel blends could be the shot in the arm that adds new life to your bottom line by offering choices at the pump. Think about it. Instead of being chiseled, what if you had a variety of clean-fuel blends that out-compete the standard fare of premium, diesel and straight gas you’ve felt obligated to sell? Get answers here, get started today.
Flex fuel is about more than clean fuel. It's about choices for customers — and control for you. Here you have all the reasons to do it and proof that it works for others just like you — sole proprietors, major chains, small markets and larger markets.
The US DOE has a database of all state ethanol laws, incentives and programs.SEARCH INCENTIVES
Kent Satrang is a second-generation fuel marketer, having grown up in the fuel oil delivery business, and boasts more than 40 years managing convenience stores and retail fuel operations. "There's a whole market out there of flex fuel vehicles and E15 compatible cars, 2001 and newer, that can only buy at my station."
Scott Zaremba has been in the fuel business since long before he could even drive a car. A second-generation marketer, Scott has been in the lead when it comes to executing a flex fuel strategy.
"We’ve spent the last seven years going through what is the difficult part — bringing those products to the retail consumer and location. We know everything that needs to be done today in order to bring in those products. For a station owner to bring it in today is a slam-dunk."
Charlie Good owns and operates a single store in a small town near Iowa State University. The depth and breadth of his experience in the business may be unparalleled.
From running his first store during his senior year in high school to training hundreds of retailers how to improve their business, Charlie speaks with a unique passion and authority on the power flex fuels represent to small businesses like his.
"I use the George Constanza School of Business — anything the major companies do, I do the exact opposite. It works for me.
"The dumb thing about what I did is, instead of putting in one blender pump, I should have put in three. Trust me, that is the biggest mistake I made. And I will tell anybody that any time."
With one blender pump, one small retailer made a huge impact on his revenues.
Q: How many problems have you had with flex fuels?
A: Three years. Tens of millions of gallons. Tens of thousands of customers. And not one substantiated claim.
The US DOE spells out all federal requirements and assistance with flex fuel.Learn More
If you could offer a fuel that's compatible with 80% of the cars on the market, costs drivers less, and delivers a competitive leg up vs. a fuel used by only 2.9% of the market and costs more, which would you choose?
“I don’t know how they can stop it, It’s going to happen. It’s going to come.”Read the Article
The infrastructure challenges for blender pumps, explained. And the real surprise is how they implemented E15.
"There is no such thing as a ‘blend wall.’ In my station over the past year, my monthly sales have been at least 18 percent ethanol overall, with a maximum of 28 percent – and we hit those percentages month after month, even with my station offering ethanol-free gas, and even with E15 sales restricted to flex-fuel vehicles in the summer low-RVP season. When we began selling E15 'legally,' it immediately became our second bestselling fuel.”
—Bruce Vollan, Owner, Midway Service, Baltic, South Dakota
What can the first guy to sell E15 in the US tell you about problems his customers have had with E15?
The snapshot of the kind of volumes and kinds of fuels one of the leaders in the business is blending today.
A note on leadership and turning the tables on the competitive landscape.