What can E15 and Flex Fuels do for your C-Store?

Enter your volume and margins to see the profits you might be able to gain by adding E15 and flex fuels. Left side shows volume and inside sales increases average E15 and flex fuel retailers have shared with us, Right side reflects sales and profit levels reported by the highest performing retailers currently marketing flex fuels.

E15/Flex Fuel Profit Estimate

Current monthly
gasoline volume

Enter your
fuel margin (cpg)

Enter inside sales
margin (% profit)

Calculate

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Average E15 / Flex Fuel Retailer:

New gallons E15 & Flex Fuel / Month:13,853

Additional profits from new gallons:$2,300

New Customers / Month:1,539

Added profits from
new customer inside sales:$4,488

RIN $$ not used to reduce E15 / Flex prices:$670

TOTAL NEW PROFIT / MONTH$7,457

Top Performing E15 / Flex Fuel Retailer:

New gallons E15 & Flex Fuel / Month:32,850

Additional profits from new gallons:$5,453

New Customers / Month:3,650

Added profits from
new customer inside sales:$10,643

RIN $$ not used to reduce E15 / Flex prices:$1,588

TOTAL NEW PROFIT / MONTH$17,684

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Neither example should be considered a "prediction." Station owners and retailers understand their customer base and market conditions well enough to make their own assessment. These examples are included to remind marketers other areas that can be affected by adding a new fuel. Most E15 and flex fuel retailers have stressed increased customer counts and inside sales as the most important factors in the financial success of adding higher ethanol blends.