POPULATION (2015): 5,771,337




Maximum E85 use:466 Million GPY
FFVs in use:722,821
E85 stations:202
Flex Station implied demand:+201
Maximum E15 use:2.1 Billion GPY
EPA approved E15 vehicles:4,036,773
E15 Station implied demand:+2,022

Fuel specifications


Retailers are required to sell Northern-grade RFG in Kenosha, Milwaukee, Ozaukee, Racine, Washington and Waukesha.

Reid Vapor Pressure:

Retailers match the RFG requirements in counties where RFG is required.

Contact information for key state regulatory agencies

Bureau of Weights and Measures, 608-224-4942

State Laws & Incentives

Alternative Fuel Tax Exemption
No county, city, village, town, or other political subdivision may levy or collect any excise, license, privilege, or occupational tax on motor vehicle fuel or alternative fuels, or on the purchase, sale, handling, or consumption of motor vehicle fuel or alternative fuels. (Reference Wisconsin Statutes 78.82)

Alternative Fuel Vehicle Acquisition and Alternative Fuel Use Requirements
The Wisconsin Department of Administration (DOA) encourages state employees operating state-owned or leased motor vehicles to use hybrid electric vehicles or vehicles that operate on gasohol (a motor fuel containing at least 10% alcohol) or alternative fuels whenever feasible and cost effective. DOA must place a list of gasohol and alternative fueling station locations in each state-owned or state-leased motor vehicle for driver reference. DOA also encourages Wisconsin residents and state employees who use personal motor vehicles on state business to use gasohol and alternative fuels. (Reference Wisconsin Statutes 16.045 and Executive Order(PDF) 141, 2006)

Alternative Fueling Infrastructure Development
The Wisconsin Department of Agriculture, Trade and Consumer Protection must pursue the establishment and maintenance of sufficient alternative fueling infrastructure at public retail outlets to meet the public's traveling needs. (Reference Wisconsin Statutes 93.07(26))

Alternative Fuel License
Any person acting as an alternative fuels dealer must hold a valid alternative fuel license and certificate from the Wisconsin Department of Administration. Except for alternative fuels that a dealer delivers into a fuel supply tank of any motor vehicle in the state, no person may use alternative fuels in the state unless the person holds a valid alternative fuel license or an authorized supplier has delivered the alternative fuel. For more information, see the State of Wisconsin License, Permit and Registration Services website. (Reference Wisconsin Statutes 78.47)

Renewable Fuel Sales Volume Goals
The Wisconsin Legislature sets goals for minimum annual renewable fuel sales volumes based on annual renewable fuel volumes required under the federal Renewable Fuel Standard. On an annual basis, the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP), in cooperation with the Department of Commerce, the Department of Revenue, and the Energy Office, must determine whether the annual goals for the previous year were met. If the goals were not met, DATCP must issue a report assessing the causes. If DATCP determines that the goals are likely to be met, it must establish requirements that may include: reporting, recordkeeping, or testing requirements; annual requirements for renewable fuel sales; quarterly or monthly requirements for renewable fuel sales if necessary to maintain fuel availability and smooth fluctuation in demand; a system for trading credits; procedures to temporarily suspend a sales requirement; and fees for administration and enforcement. (Reference Wisconsin Statutes100.60)

Federal Incentives

Alternative Fuel Infrastructure Tax Credit
(Originally expired 12/31/13 - retroactively extended through 12/31/16, by H.R. 2029) Fueling equipment for E85 installed between January 1, 2014, and December 31, 2016, is eligible for a tax credit of 30% of the cost, not to exceed $30,000. Station owners with multiple locations can use the credit towards each site. For more information about claiming the credit, see IRS Form 8911.

Ethanol Infrastructure Grants and Loan Guarantees
The Rural Energy for America Program (REAP) provides grants and loan guarantees to rural (population less than 50K) small businesses to purchase renewable energy systems or make energy efficiency improvements. Eligible renewable energy systems include equipment used to distribute flexible fuels. The maximum grant funding is 25% of project costs and the maximum loan guarantee is $25 million. The program is funded through fiscal year 2018 but is subject to congressional appropriations thereafter. For more information, see the REAP website.

Point of Contact
Office of Rural Development, Business and Cooperative Programs
U.S. Department of Agriculture
Phone: (202) 690-4730

Ethanol plant direct E85/ethanol sales

Current ACE members that offer E85/direct ethanol sales in this state include:

Ace Ethanol, LLC (Stanley)
Neal Kemmet, Phone: 715-644-2909

Badger State Ethanol, LLC (Monroe)
Erik Huschitt, Phone: 608-329-3900

Didion Ethanol, LLC (Randolph)
Dale Drachenberg, Phone: 920-348-6816

Fox River Valley Ethanol (Oshkosh)
Neal Kemmet, Phone: 715-644-2909

United Wisconsin Grain Producers (Friesland)
Dan Wegner, Phone: 920-348-5571

Click here for a complete list of domestic ethanol producers and sales contacts for E85/direct ethanol sales

E15/Flex Fuel Profit Estimate
Average Retailer:
New gallons/$$/Mo E15 & Flex: 15,900 $2,600
New Customers/Mo:+1,761 
Additional Merch. Margin from above:$5,100
RINs not applied to reduce price:$770
Top Performing Retailer:
New gallons/$$/Mo E15 & Flex:37,600$6,200
New Customers/Mo:+4,177 
Additional Merch. Margin from above:$12,200
RINs not applied to reduce price:$2,200

Want to see what E15/Flex fuels could do for your operation?

Try out the E15/Flex fuel profit Estimator
A Roadmap for Ethanol cover

a roadmap for ethanol

You’re thinking about adding or switching to a new fuel grade on your product slate, and you’ve considered premium and diesel, because those are the fuels all station owners consider. But today, the market is different, and you’re curious about what E15, E85, and other flex fuels could do for your business. Good move.

Download the Full Guide