What can E15 and Flex Fuels do for your C-Store?

Enter your volume and margins to see the profits you might be able to gain by adding E15 and flex fuels. Left side shows volume and inside sales increases average E15 and flex fuel retailers have shared with us, Right side reflects sales and profit levels reported by the highest performing retailers currently marketing flex fuels.

E15/Flex Fuel Profit Estimate
line
Current monthly
gasoline volume

Enter your
fuel margin (cpg)

Enter inside sales
margin (% profit)


Average E15 / Flex Fuel Retailer:
New gallons E15 & Flex Fuel / Month:13,853
Additional profits from new gallons:$2,300
New Customers / Month:1,539
Added profits from
new customer inside sales:
$4,488
RIN $$ not used to reduce E15 / Flex prices:$670
line
TOTAL NEW PROFIT / MONTH$7,457
Top Performing E15 / Flex Fuel Retailer:
New gallons E15 & Flex Fuel / Month:32,850
Additional profits from new gallons:$5,453
New Customers / Month:3,650
Added profits from
new customer inside sales:
$10,643
RIN $$ not used to reduce E15 / Flex prices:$1,588
line
TOTAL NEW PROFIT / MONTH$17,684

Neither example should be considered a "prediction." Station owners and retailers understand their customer base and market conditions well enough to make their own assessment. These examples are included to remind marketers other areas that can be affected by adding a new fuel. Most E15 and flex fuel retailers have stressed increased customer counts and inside sales as the most important factors in the financial success of adding higher ethanol blends.

A Roadmap for Ethanol cover

a roadmap for ethanol

You’re thinking about adding or switching to a new fuel grade on your product slate, and you’ve considered premium and diesel, because those are the fuels all station owners consider. But today, the market is different, and you’re curious about what E15, E85, and other flex fuels could do for your business. Good move.

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