New Jersey

POPULATION (2015): 8,958,013

REGISTERED CARS & LIGHT TRUCKS: 6,700,307

ANNUAL GAS CONSUMPTION (2014): 4.1 Billion GPY

TOTAL RETAIL STATIONS: 2,336

Maximum E85 use:370 Million GPY
FFVs in use:484,792
E85 stations:5
Flex Station implied demand:+164
Maximum E15 use:3.3 Billion GPY
EPA approved E15 vehicles:5,360,246
E15 Station implied demand:+1,869

Fuel specifications

Gasoline:

Northern-grade RFG is used statewide. The fuel blend is required in Bergen, Burlington, Camden, Cumberland, Essex, Gloucester, Hudson, Hunterdon, Mercer, Middlesex, Monmouth, Morris, Ocean, Passaic, Salem, Somerset, Sussex, and Union counties. All other counties in the state opted into the RFG program.

Reid Vapor Pressure:

The state requires that retailers sell 9.0 psi gasoline from May 1-September 15.

Contact information for key state regulatory agencies

Division of Weights and Measures, 732-815-4840

State incentives

Biofuel Use Requirements
New Jersey state departments, agencies, offices, universities, and colleges must purchase biofuels for use in motor vehicles if the cost of biofuel is the same or less than the cost of gasoline or diesel, and if the fuel replacement is reasonable. For the purpose of this regulation, a biofuel is a liquid or gaseous fuel produced from organic sources, including native noninvasive energy crops, agricultural residues, and non-recycled organic waste, such as waste cooking oil, grease, food wastes, sewage, and algae. (New Jersey Statutes 52:34-6.6-6.8)

Federal incentives

Alternative Fuel Infrastructure Tax Credit
(Originally expired 12/31/13 - retroactively extended through 12/31/16, by H.R. 2029) Fueling equipment for E85 installed between January 1, 2014, and December 31, 2016, is eligible for a tax credit of 30% of the cost, not to exceed $30,000. Station owners with multiple locations can use the credit towards each site. For more information about claiming the credit, see IRS Form 8911.

Ethanol plant direct E85/ethanol sales

Click here for a complete list of domestic ethanol producers and sales contacts for E85/direct ethanol sales

E15/Flex Fuel Profit Estimate
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New Jersey
AVG STATION (146,600 GPM)
Average Retailer:
New gallons/$$/Mo E15 & Flex: 26,900 $4,500
New Customers/Mo:+2,988 
Additional Merch. Margin from above:$8,700
RINs not applied to reduce price:$1,300
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TOTAL NEW PROFIT/MO  $14,500
Top Performing Retailer:
New gallons/$$/Mo E15 & Flex:63,800$10,600
New Customers/Mo:+7,086 
Additional Merch. Margin from above:$20,700
RINs not applied to reduce price:$3,700
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TOTAL NEW PROFIT/MO  $35,000

Want to see what E15/Flex fuels could do for your operation?

Try out the E15/Flex fuel profit Estimator
A Roadmap for Ethanol cover

a roadmap for ethanol

You’re thinking about adding or switching to a new fuel grade on your product slate, and you’ve considered premium and diesel, because those are the fuels all station owners consider. But today, the market is different, and you’re curious about what E15, E85, and other flex fuels could do for your business. Good move.

Download the Full Guide